Fred Perry: Departures

Crack Magazine partnered with Fred Perry for a limited edition takeaway item and launch event celebrating their new store opening at Coal Drops Yard.

Drawing from Fred Perry’s rich subcultural heritage, the publication featured reflections from five creatives on the journeys that shaped them.

The book included French folds, UV spot details, and a colour palette inspired by Fred Perry’s classic M12 & G12 polo shirts. The pack also included stickers, a tote bag, and an exclusive print and embroidered patch by contemporary artist Alfie Kungu.